Ghost Metrics Documentation

Welcome to Ghost Metrics — HIPAA-compliant analytics built for healthcare.

Getting Started

New to Ghost Metrics? Start here:

• Overview — Learn what Ghost Metrics is and why it exists
• Quick Start — Get tracking in under 5 minutes
• Key Differences from GA4 — For teams migrating from Google Analytics

Installation

Get the tracking code on your website:

• Tracking Code — Direct JavaScript installation
• Google Tag Manager — Install via GTM
• WordPress — WordPress-specific instructions
• Verify Installation — Confirm everything is working

Tracking

Capture the data that matters:

• Pageviews — Automatic and manual page tracking
• Events — Track custom interactions
• Goals — Measure conversions
• Campaigns — UTM parameters and campaign tracking

Reports

Understand your analytics data:

• Dashboard — Your analytics overview
• KPI Widgets — Key performance indicators at a glance
• Visitors — Who’s visiting your site
• Behavior — What visitors do on your site
• Acquisition — Where visitors come from
• Custom Reports — Build your own reports
• AI Assistants — Track AI agent traffic

Premium Features

Advanced analytics capabilities:

• Heatmaps — See where visitors click and scroll
• Session Recordings — Watch anonymized user sessions
• Funnels — Track conversion paths
• Form Analytics — Optimize your forms
• Media Analytics — Video and audio engagement
• A/B Testing — Test and optimize
• Roll-Up Reporting — Aggregate multi-site data
• Search Keywords — Google Search Console integration

Management

Configure and manage your account:

• Users & Permissions — Manage team access
• Managing Websites — Website settings and configuration

API

Integrate Ghost Metrics with your systems:

• API Overview — Introduction to the API
• Authentication — Secure your API requests
• Making Requests — Structure your API calls
• Parameters Reference — All available parameters
• Segmentation — Filter data with segments
• Common Methods — Most-used API methods
• Code Examples — Working code samples

Support

Get help when you need it:

• FAQ — Common questions answered
• Troubleshooting — Solve common issues
• Contact Support — Reach the support team