Google Tag Manager Installation

Install Ghost Metrics using Google Tag Manager (GTM).

Prerequisites

Before you begin, make sure you have:

A Google Tag Manager account with access to publish changes
Your Ghost Metrics tracking code from the dashboard
GTM container already installed on your website

Step 1: Open Your GTM Container

Go to tagmanager.google.com
Select your account and container
Make sure you’re in the correct workspace

Step 2: Create a New Tag

Click Tags in the left sidebar
Click New to create a new tag
Name your tag “Ghost Metrics” (or something descriptive)

Step 3: Configure the Tag

Click Tag Configuration
Select Custom HTML from the tag type list
Paste your Ghost Metrics tracking code:


<!-- Ghost Metrics Tag Manager -->
<script>
  var _mtm = window._mtm = window._mtm || [];
  _mtm.push({'mtm.startTime': (new Date().getTime()), 'event': 'mtm.Start'});
  (function() {
    var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
    g.async=true; g.src='https://example.ghostmetrics.cloud/js/container_XXXXXXXX.js'; s.parentNode.insertBefore(g,s);
  })();
</script>
<!-- End Ghost Metrics Tag Manager -->

Replace example.ghostmetrics.cloud and container_XXXXXXXX.js with the values from your Ghost Metrics dashboard.

Step 4: Set Your Trigger

Click Triggering below the tag configuration
Select All Pages (or “Initialization - All Pages” for earliest loading)
Click Save

Which Trigger to Use?

All Pages — Standard choice, fires when the page loads
Initialization - All Pages — Fires before other tags, useful if you have many GTM tags

Step 5: Preview and Test

Before publishing:

Click Preview in the top right
Enter your website URL
Navigate through your site in the preview window
Verify the Ghost Metrics tag fires on each page

You should see your “Ghost Metrics” tag listed as “Fired” in the GTM debug panel.

Step 6: Publish

Once you’ve confirmed the tag is firing:

Click Submit in the top right
Add a version name (e.g., “Added Ghost Metrics tracking”)
Click Publish

Verify in Ghost Metrics

After publishing:

Visit your website
Open Ghost Metrics and go to Visitors → Real-time
You should see your visit appear within seconds

Event Tracking with GTM

You can send custom events to Ghost Metrics via the GTM data layer. Push events like this:


dataLayer.push({
  'event': 'ghost_metrics_event',
  'eventCategory': 'Form',
  'eventAction': 'Submit',
  'eventLabel': 'Contact Form'
});

Then create a GTM tag that listens for this event and sends it to Ghost Metrics. Contact support if you need help configuring custom event tracking through GTM.